SITE MAP
Promotions can be targeted.
Geographic, ethnic and social targeting can be achieved.
1. Distribution can be weighted toward areas where a high proportion of the population is in the target group.

2. It is possible to link the message to a library message aimed at the same group.

Typical examples of targeted library promotions:
Parents & Children - Special Interest - Health - New Media - Business - Teens - Elderly

Word puzzle response:
58% of responses from
Library Bookmark Promotion.
22% of responses from Magazine / Leaflet Promotions.

Well over half of all the correct returns received were from the Library Bookmark promotion. .




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Bookmarks can be
targeted by area:
Local Authority,
UK Region or
targeted for specific
requirements.



More than 4,600 library service points throughout the UK.

'Hard to reach' groupsHard to reach groups

The Bookmark People - Central Community Press Ltd, Vulcan House, Vulcan Rd, Leicester LE5 3EF
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