1. Valued - people take them because they want them.
Consumers are bombarded by so much advertising which they haven’t elected to receive. We all throw away leaflets and junk mail which we find annoying. Bookmarks are picked up as a functional tool and used and referred to time after time – because people like them.

2. Targeted - can be aimed at defined groups by matching a specific library message.
Libraries pro-actively use bookmarks to promote certain services and activities, often aimed at specific user groups. We can match your message to a precise library activity or service to ensure you reach the right audience.

3. Long-lasting - retained for at least as long as it takes to read a book.
Bookmarks can have an indefinite lifespan and your message is working all that time –
people tell us they keep them for years!

4. Personal and Tactile - perfect for interactive content, QR codes, Quizzes, etc.
Bookmarks are read and referred to both inside and out of the home. Their long lifespan makes them are ideal
for involving consumers in fun activities, especially those that drive them to your website.

5. Exclusive - A solus opportunity.
People read their books in a relaxed and receptive frame of mind, and your message has no competing distractions.